HOTEL MARKETING RECOVERY

Refresh your hotel’s marketing plan and build a strategy that centres on generating sales and bookings from marketing channels; including social media, online booking tools and direct to your property website.

  1. If you don’t know where to advertise find out where the OTA’s advertise.
  2. Alternative to advertising is connecting to more OTA’s, its not wrong its just different.
  3. If you think you don’t need to advertise on OTA’s think again – 25% of all hotel bookings are made online.
  4. Occupancy is the result of the rate rate and the right guests – all under your control.
  5. Your USP is not what you think it is, it is what your guests think it is.
  6. A Hotel has three things (a) location (b) comfort (c) value. Its important to have all 3 but exceeding just 1 gives you the marketing edge over your competitor
  7. To increase your rate, increase service and guest satisfaction.
  8. The 3 key indicators that your website should provide are: (1) Turnover generated (2) Visits to the site (3) Conversion rate. You need to understand all 3 of these to be able to increase your occupancy.
  9. If you don’t know how to do any of the above – hire someone that does!

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